Trend Forecaster's Handbook (Paperback)
Published by Laurence King Publishing, United Kingdom(2010)
New Paperback Quantity Available: 10
The Book Depository
(London, United Kingdom)
(London, United Kingdom)
Free PDF Download Books by Martin Raymond. Description of the book 'The Trend Forecasters Handbook': 'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. Martin Raymond, co-founder and owner of the Future Laboratory, states in ‘The Trend Forecaster’s Handbook:’ “ When forecasters see a trend becoming ubiquitous in the ‘Late Majority.
Book Description Laurence King Publishing, United Kingdom, 2010. Paperback. Condition: New. Language: English. Brand new Book. 'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf. This how to book provides design students with skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players. Each chapter concludes with a lesson plan, or summary panel, which reviews the key issues covered and describes a course of action or a project-based activity that allows students to experience the techniques or methodologies explored. Seller Inventory # HUK9781856697026
- Martin Raymond is a co-founder of The Future Laboratory, a consumer-insight, trend-forecasting and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini and Conde Nast. He is a regular media commentator on trends and business for the BBC.
- Buy The Trend Forecaster's Handbook Paperback – Martin Raymond, Oxfam, Martin Raymond,, 026. The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
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